GIWA HITS THE ROAD TO EDUCATE AND INSPIRE THE MASSES

WASH ON WHEELS Self-contained theatre

GIWA’s ‘WASH on Wheels’ programme is a historic first to unite the behavior-influencing power of faith with conventional educational methods to educate, trigger and empower the masses – village by village, region by region – so that they may be compelled to build and use toilets, wash their hands and conserve our nation’s dwindling and increasingly-polluted water resources.

Using our two beautiful WASH on Wheels trucks that have been fitted out so as to  open up and become a traveling, self-contained theater, which delivers fun, interactive and very inspiring programmes wherever they go: from enormous faith events to small villages.

Inspiring Masses

With puppet shows

for every age

This innovative approach utilises  the powerful voices and messages of the leaders of India’s major faiths alongside intervention developed to inspire and mobilize entire communities for lasting change.

Together with the WASH on Wheels’ trucks and on-board social worker and outreach team, our program  leads community and school programmes that are especially geared towards educating on the importance of toilets, hand hygiene, MHM and other WASH essentials.

Activities include beautiful live puppet and street theater shows, which break down complex issues into memorable, fun and easily understandable narratives.  the screening of videos featuring motivational messages by faith leaders, WASH-Centric Games, Community Forums, Sanitation Walks and more.

During follow-up programmes, other important WASH topics, such as the importance of washing hands, are also discussed, to help ensure the well-being of the entire community.

A Historic First

Unique Education Initiataive

ACTION BY GIWA

Campaigning with Impact

The Swachh Bihar Yatra to End Open Defecation

GIWA supported the government of Bihar by providing months of intensive daily campaigning in hundreds of villages, towns, and cities across multiple districts. An especially intensive focus was placed in Nalanda, including with our renowned WASH on Wheels traveling theaters, children’s rallies, community leadership meetings, film screenings, and classes for hundreds of community leaders, pradhans, teachers, and masons. Just months after the conclusion of our campaign, the historically renowned district was declared open defecation-free.

Impact

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GIWA’s Mass Campaign Swept through some 300 villages, and major cities

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Total Direct Beneficiaries: in less than 6 months:

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Total Indirect Beneficiaries (Estimated)

Millions

Media Impact

During our massive Swachh Bihar Yatra campaign to end open defecation, feedback forms were collected from 12,320 participants by dedicated M&E professionals. The compilation of data revealed that:
Participants rated the programme as “Good” to “Excellent”
97.42%
Respondents said they were more likely to tell people to always use toilets after seeing this programme
95.36%
Respondents said they were more likely to construct their own toilets after seeing this programme
94.52%

The Swachh Kumbh Yatra

In 2019, the Global Interfaith WASH Alliance (GIWA) and the WASH Institute, came together for the Kumbh Mela in Prayagraj, in alignment with the state and local government, to help ensure a clean and open-defecation free Kumbha Mela, with thousands of people signing written commitments to this cause. The motivational Swachh Kumbh Yatra as a massive behavior change campaign to inspire the masses as an act of faith.

Many initiatives took place in parallel including our two featured WASH on Wheels trucks, several simultaneous puppet shows in different locations, the inspiring words and slogans from with a ‘Yatris for Yatris’ communication campaign on mics, screening of motivational videos on the preservation of our water and Mother Ganga.

Honoring our pledges, thousands of people have signed written commitments for a clean, serene and ODF Kumbha Mela!

Impact

95% Rated Our Messages as “Important to Very Important” to their Lives

Question: How important is our message to your life?

97% Rated the Overall Programme as Good to Very Good/Excellent

Question: What rating do you give the entire program?

Inspiring an Open Defecation-Free District in Nalanda, Bihar

GIWA supported the Government of Bihar by providing months of intensive daily campaigning in hundreds of villages, towns and cities across multiple districts. An especially-intensive focus was placed in Nalanda, including with our renowned WASH on Wheels travelling theaters, children’s rallies, community leadership meetings, film screenings, and classes for hundreds of community leaders, pradhans, teachers and masons. Just months after the conclusion of our campaign, the historically-renowned district was declared open defecation-free.