The Global Interfaith WASH Alliance Leads a Historic Swachhta, Health and Hygiene Movement together with Dettol Banega Swachh India, RB at the Prayagraj Maha Kumbh 2025
Impacting millions of pilgrims in the world’s largest gathering of humanity
With great enthusiasm the Global Interfaith WASH Alliance (GIWA), a one of it’s kind interfaith initiative for improved WASH, came together with Reckitt Benckiser (RB), the world’s largest leading consumer health and hygiene company, and RB’s flagship campaign Dettol Banega Swasth India (DBSI) for a historic swachhta, health and hygiene campaign at the Prayagraj Maha Kumbh Mela. The movement engaged countless devotees and pilgrims over 45 days and was carried out under the vision and leadership of GIWA’s Founder, Pujya Swami Chidanand Saraswatiji, President of Parmarth Niketan, and GIWA’s Secretary-General, Pujya Sadhvi Bhagawati Saraswatiji along with the team and volunteers from GIWA, RB and the collaboration of Parmarth Niketan.
GIWA joined DBSI to led a first-of-its-kind hygiene movement, striving to ensure that cleanliness, health, and tradition were seamlessly integrated into every aspect of the pilgrimage experience. This initiative reaffirmed their commitment to Viksit Bharat @2047, supporting India’s vision of a healthier and more sustainable future.
