A beautiful programme took place today in Vrindavan at the launch of a special initiative to preserve and serve Vraj Bhoomi. At this special event, which brought together people from across the Vrindavan region and around the world, the Global Interfaith WASH Alliance (GIWA), Ganga Action Parivar, Braj Vrindavan Act Now, and Yamuna Action Parivar joined hands with pledges and plans for cleanup programmes, water protection programmes and educational programmes.