Three-Month Campaign to Inspire Masses to Build and Use Toilets through a Faith-Based Approach Begins.

Rishikesh- With the singing of slogans under a Himalayan sky, the historic Swachh Bihar Yatra was flagged off today at Parmarth Niketan, Rishikesh. It will be the nation’s first to take the Faith Based Approach for a clean and healthy India on the road, in support of Hon’ble Shri Narendra Modiji’s inspired Swachh Bharat Mission, India and the Lohiya Swachh Bihar Abhiyan.

The Swachh Bihar Yatra is being organized by the Global Interfaith WASH Alliance (GIWA), under the guidance and inspiration of GIWA Founder, Pujya Swami Chidanand Saraswatiji – Muniji, President, Parmarth Niketan, Rishikesh.

GIWA’s Swachh Bihar Yatra will travel far and wide: from huge festivals such as Patna’s Chhath Festival, to rural villages. Along the way, the Swachh Bihar Yatra will offer:

* dynamic live performances
* lively audience interactions
* the screening of videos featuring India’s foremost faith leaders
* mass pledges and more, on a daily basis.

Beyond its enticing daily events, GIWA teams will provide on-the-spot follow-up activities to help promote the fast and effective building of toilets by communities that whole-heartedly welcome their presence. These will include:

*CLTS (Community-Led Total Sanitation) triggering exercises
*Capacity development courses for PRIs, Block Officers, and other officials
*The training of Swachhta Grahis and community members
*The skills-upgradation training of professional masons